Educate.  Evaluate.  Celebrate.
With so many customer service and mystery shopping companies to choose from, why pick CIA?  
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Serving the Financial Services Industry 
Since 1989 
Serving Financial Institutions  
Fresh Ideas!
Our training and measurement processes are customized to meet each client's goals for improving employee performance related to service and sales.  No matter what stage of development your sales culture has reached, we offer customized training programs for front line and support staff.  Our evaluation loops measure how well your staff apply their new skills, and whether that measurement is via mystery shopping or online surveys, the data provided to our clients is timely, objective, and accurate.  Recognition and reward based on performance is the best way to celebrate progress and overall success!
We know you!  We work exclusively with financial institutions; and while nearly every bank and credit union has made customer service a central focus of their strategic plans, a growing number are implementing multiple member feedback strategies to ensure that service excellence is practiced as well as preached.  

Since 1989, Creative Image Associates has been instrumental in assisting hundreds of financial institutions in the US, Canada, and Bermuda to achieve and maintain their quality sales and service goals.